Yodle.com Review – A DUI Attorney’s Story
As you might have guessed from the title of the article, I am a DUI attorney. And, to be more precise, I am a Seattle DUI attorney. That means I spend about half of my time fighting the man and trying to keep people out of trouble, and I spend the other half making sure people who need my help can find me out there in the big, bad world.
And a large part of my marketing strategy comes by way of the internet. If you weren’t aware, the Yellow Pages of old is, for the most part gone. It has been replaced by Google, Bing, Yahoo, and many other informational hubs. When people need help or have a question, they often first turn to the internet.
One of the ways people can find you on the internet is by advertising their services. I call it adwords, but it goes by other names I’m sure. Yodle.com is a company that helps people put together ad campaigns for their respective businesses. Basically you pay a monthly fee, set a monthly budget, and they help you set up an ad campaign and get it out there on the internet where it needs to go. For me, it was worth it to pay the monthly fee for the help – I just don’t have time to do it, or figure out how to do it well.
So, here’s the Yodle review. For customer service, they are really pretty good. They were always available to answer my calls and questions, they were always available to strategize and figure out what the next steps were, and they seem to know what they are doing. The downside to my Yodle experience is that it didn’t have a dramatic effect on my bottom line. I don’t think it was because of what they were doing – I honestly think adwords by itself just isn’t that effective.
In the end, I took a bit of a break from Yodle to wait until my organic SEO work paid off. And now that it has, and people looking for a Seattle DUI lawyer can find me, I think I’m going to start up another campaign. The focus of this campaign, though, will be more for recognition than clicks. I want people to see my name as many times as possible on the front page. As should you. If you are looking for help in the adwords world, give them a call. You won’t be disappointed.
